Introduction
 

 

Urpa is a Spanish company belonging to Brembo (www.bremo.it), an Italian world leader in the manufacture of braking systems, which has manufactured automobile components since its foundation in the 60s. Thanks to an adequate policy in technological innovation investment matters it has achieved a high specialisation level in its manufacturing product line, which has allowed it to extend its market share and become one of the first Spanish manufacturer of brake discs and drums.
Urpa, with an 8,000 m2 industrial surface, is located in the proximity of Zaragoza; a Spanish town situated in a strategic place for communications not only inside the national territory but also internationally.
The experience gained in its sector and its swift development have been internationally acknowledged, in fact the company exports 70% of its production to the European community, North African, South American and Asian markets. With its commercial and technological policy and in order to maintain its leadership, Urpa offers the automobile market a range of high quality components together with the best service and competitive prices.
Quality and technology are its industrial strategy keys. The philosophy of management marks process optimisation objectives and personal support to a quality policy that, with its complete processing handbook, works towards an overall Quality Conception. It also requires the organisation of a quality improvement plan with the maximum human factor integration.
One of Urpa´s main characteristics is the flexibility of its manufacturing system, which prepares it to adapt production to its customer specific needs with highly competitive cost.
Urpa designs its products on the basis of ISO 9000 regulation compliance, a complete design procedure, an analysed logistic chain, detailed and rigid control lines (supplier, procedure and completed product), which guarantee the customer a Total Quality supported by prestigious organisms such as TÜV Sudwest.
Urpa through its integrated maintenance management together with an improvement plan (corrective, preventive and predictive) guarantees efficiency and line productivity together with delivery continuity offer the customer an efficient service quality.
In the last years, with the experience gained, the high level of technological knowledge obtained and the prospect of Service Quality to the Customer, Urpa supports a commercial policy. The company offers a specific service to each market sector by means of investments in distribution centres, the flexibility of manufacturing means and communication computerised systems.

Urpa bases its commercial strategy on the three following concepts:

CONFORMITY with the strategies: engagement compliance, delivery dates, and absence of mistakes, post-sale efficiency. COMMUNICATION and SUPPORT to our customers: adaptation to their needs, flexibility, delivery regularity, and technical support and product personalization.
INNOVATION by anticipation capability. We offer the customer the highest added value in order to increase its competitiveness.

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